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10 ways to refresh your business website

by | 5 Feb, 2020

Who remembers Facebook 13 years ago? Anybody? No? Just me? Ok.

Well, WAAY back when, Facebook was becoming the ‘cool Myspace’ and everyone could repost complete rubbish on anyone’s wall, visit your friend’s virtual fish tank and feed their fish and gift each other eggs that would hatch into random things. It was essentially a pointless place that you might look at maybe once a week. Facebook has come a long way since then. We now have Facebook groups that ultimately led to a Market Place to sell our unwanted crap, we have Pages to advertise, watch Reels for hours on end, and even run our businesses. We have even rely on it to keep up to date with what is happening within our communities – who reads newspapers anymore? Instead of checking it once a week or logging to see if you had any notifications then logging out, we are spending hours a day on it because of videos, groups and FOMO (fear of missing out).

creepy AF example from 2008, but you get the idea. 

I know, I know, it’s a long-winded example but it shows that Facebook has been constantly updating, evolving and following trends to keep their audience on their site. And, you know what? It’s working.

So I put together a list ways you give your website a good ole Jane Fonda touch up, to keep your website looking young and toight.

What to do to keep your business website lookin’ hella fresh

Brand Consistency

Is your branding consistent throughout your website?  Check it over, make sure all colours, fonts, logos etc are correct throughout.

Your branding is your business’ identity! It influences the way people see your business, creates a memorable impression and allows your customers and clients to know what to expect from your business.

Having a strong brand identity is crucial in attracting clients and customers who will be aligned with your values and willing to pay you what you are worth.

Attracting your target market also means less work because they trust you and are generally happy to leave you be and do your thang.

Update Services Pages

Keeping your services pages on your business website up to date is not only helpful for you, it’s also providing a better user experience to your website visitors. Having your services and pricing up to date stops confusion and customers constantly contacting you for services you no longer provide or asking for pricing.

Ensure you have a page dedicated to each particular service you provide. This gives your visitors a better user experience because they can read more in-depth about every service. It also gives Google more content to trawl, giving you a better chance to rank for those services. 

Update Imagery

Update your imagery. Ensure you have clear and high resolution images on your website to keep it looking schmick. Be sure to have your latest and best work on the website. Consider hiring a professional commercial photographer and or videographer to show off your business.

You can find free, quality, royalty-free images on sites like Unsplash, Pexels and Pixabay. For paid images, Deposit Photos* or Stocksy have a great selection. 

Make sure images are optimised for your website. Big files slow down websites. I highly recommend using TinyJPG to compress the image files to a much smaller size. 

Add a Blog

If you don’t yet have a blog, it’s time to add one. Blogs give you the opportunity to share your knowledge with your customers and clients and show that you are an expert in your field. As you start to share tips and knowledge you will start to build trust and rapport.

If you already have a blog, then it might be time to look at freshening up current blogs, adding to it with updated imagery, videos and downloadable content. Analyse which blogs are performing better and why, and discover what you can do to improve the blogs that aren’t performing.

Have a copywriter freshen up your copy

A good copywriter is worth their weight in gold. Seriously consider investing in a copywriter’s services and have them look over your current copy. They will use a fresh eye and their experience to give your website’s copy a boost and ensure that it’s still in your brand’s voice.

It’s 100% worth upgrading your copy to SEO focused copy to make your website trustworthy and professional for Google.

It may be what your website has been craving for it’s revamp.

tweak your About Page

Check what can be updated on your About Page. Consider putting up new images of yourself, your team and your business. Is the business’ mission and vision values still the same? Are you writing to attract your ideal customer/client?

Remember, your About Page isn’t just about you and your business, it’s also about your customers and clients. Who do you want to work with? Where are they located? How can you work together?

Add an optin

Yesterday was a good time to start collecting emails with an optin form. Offer a freebie or a discount. Very rarely will people just hand over emails for a “Newsletter” anymore. Give them something of worth for the exchange. An ebook

I recommend MailerLite* as an email subscription service. It’s free for up to 1000 subscribers, extremely user-friendly, and automation is free. Plus, the interface is pretty, which makes this designer’s heart happy. Winning!

Testimonials

Updating your testimonials on your website is imperative in keeping your website up to date and give potential customers the piece of mind that you are still getting outstanding testimonials. Just think about when you check out a potential business that you want to use, you look for the more current testimonials to ensure the business is still providing a great service.

Testimonials are also awesome for SEO. Choosing to use keyword-strong testimonials on your business’ website can help you improve your SEO ranking. 

Competitors

When was the last time you did a wee bit of stalky-stalking of your competitors? If you haven’t, start now. Its the best way to work out what you can be more awesome at and have your customers coming back to your website. If they have a 500 word blog post similar to yours, go back, fix yours and write a 1,000 words and add a video! Plus the new content keeps Mr Google happy.

Website Maintenance

Keeping your website up-to-date is like keeping your smartphone up to date. If your phone’s IOS and apps aren’t updated, it will start to slow down, the apps will stop working and the phone will eventually crash. Exactly. like a website. 

Make sure your website is backed up and optimised, core, theme and plugins updated, and security check run done. All of these things are vital to your website’s overall health, to ensure it’s secure and running at its best.

Conclusion

Giving your website a refresh is simple. Update your images, check over your copy, update your services and keep up regulare website maintenance. Doing these things keeps your audience interested and Google happy!

Need a hand with your website refresh? Lemme Know.

* There are a couple of affiliate links above – but only because they are tried and trusted by me and we both get something rad out of it 🙂

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