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5 Reasons Why You Need Website Maintenance

by | 15 Jul,2019

I know I tend to bang on about website maintenance but there is a reason for that. That reason is: because it is actually bloody important!

A WordPress Website is pretty much like a smartphone. A smartphone need regular updates to it’s IOS and Apps, and also needs to have regular backups. If the phone isn’t updated, the phone slows way down and the apps stop working, until the phone eventually breaks. And if the phone hasn’t been backed up, it can be extremely difficult, if not impossible, to get that information back. The same thing happens WordPress websites. If they aren’t updated, the website will slow down, the plugins (apps) will stop working properly, until the website breaks or it’s hacked.

Knowing that there are websites out there that haven’t had an update since before Game of Thrones first aired sets my eye a’twitchin’. I decided to put together a simple list of reasons to explain why you needed website maintenance yesterday.

5 reasons why you need website maintenance for your WordPress business website. 

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1. SECURITY

This is THE most important reason, especially if your website contains client information. WordPress, Themes and Plugins updates usually contain updates to security as well as new features so updating these is critical in preventing attacks from hackers who just love a website that has been sitting there unattended.

2. BACKUPS

It is so important that you have regular, preferably daily, backups of your website so you can restore it should anything happen. *Knocks on wood* Being able to restore to a previous backup, whenever, gives you that extra piece of mind. Your host MIGHT have semi-regular back ups, but you generally have to pay a tidy amount to have your website restored should anything happen. 

3. SEO

Google loves an up to date website. If regular updates and security checks are completed it makes your website look legit and squeaky clean. If your website isn’t regularly updated, you might start going down in rankings and ultimately be de-indexed as Google might assume is no longer relevant or affected by malware.

4. CUSTOMER ENGAGEMENT

Customers like a smooth, fast website. You want to keep your website visitors on your website and minimise the bounce rate. Keeping your website up to date and optimised helps promote a professional image. 

 

5. Keeping up to date with technology

Customers like a smooth, fast website. You want to keep your website visitors on your website and minimise the bounce rate. Keeping your website up to date and optimised helps promote a professional image. 

6. Bonus: NEW CONTENT

It’s important to continually up date and add new content. This keeps your website fresh and relevant. Search engines and customers love both. You can do easily by:
  • adding new fresh content
  • adding a blog (and yes, regularly adding to said blog)
  • updating current content – wording, images etc
  • checking for spelling and grammar errors.
  • Website maintenance is like keeping your smartphone up to date. If you don’t update the ios, the phone starts to slow down and the apps being to stop working until the phone finally crashes. If you haven’t kept your phone backed up, you lose everything on your phone.

    If your website is regularly maintained and purring along, it leaves you time to concentrate on doing what you do best – running your business – and gives you the piece of mind that your website is in top shape.

    Not sure where to start with your website maintenance?