Your Business Strategy

A brand strategy questionnaire is designed to get to know a business really well. It’s like a deep dive into what makes a company tick – its values, goals, target audience, you name it. Think of it as a roadmap that is going to help your business figure out who it is, where it’s going, and how it’s going to get there. This questionnaire is going to help us lay the foundation for a strong brand that resonates with customers and sets you up for success.

Not gunna lie, this questionnaire is long and in depth. So please take the time to consider and type in answers carefully. We are looking for well thought out quality answers, so if it takes you a few days, that’s completely ok.
You can save your progress at ANY time by clicking the Save & Resume button at the bottom of the form. It will email you a link that will take you back to your incomplete form so you can continue where you left off.

Please let me know if you have any questions.

Extensive Business Strategy Brief Questionnaire

Your Contact Details

First Name

Last Name

Website URL

Instagram

Phone/Mobile

Facebook

Other Social Profile

About Your Business

What is your Business Name?

What does your business do?

Where is your business located? (Suburb, City, State, Country)

What is the story behind your business?

What is your business’ mission?

What is your business’ values?

What is your business’ ethos?

What are your goals for your business?

How are you different from your competitors (Point of Difference)?

What is your vision for your company's involvement in social responsibility and maintaining ethical business practices?

How would you describe your brand in three words?

What is the ideal customer experience you aim to deliver?

About Your Products & Services

Here we will deep dive to start creating your ideal client's persona. Think of the best client/sale you had. Was that client your ideal client? If so, use that client as your inspiration.

How would you describe your services and/or products?

How were these services developed? What was the inspiration or need behind them?

Can you walk us through the step-by-step process of how your services or products are delivered to the customer?

How do you ensure and maintain the quality of your services?

How do you communicate the benefits and features of your services to potential clients?

What are the biggest challenges you face in offering these services?

About Your Branding

Does your business have a tagline?

How would you describe your brand in three words?

How do you want your brand to be perceived by your target audience?

What emotions or feelings do you want your brand to evoke in your target audience?

Describe your preferred tone for brand communication. Is it formal, casual, bit of humour, or something else?

How will you measure the success of your branding efforts?

If your brand had a theme song, what would it be, and why does it represent your brand's essence?

If your brand were a celebrity or fictional character, who would it be, and why?

Building Your Credibility

Can you share the history and key milestones of your company?

What are some major projects or success stories that showcase your expertise?

How many years of experience does your company and key team members have in your industry?

Have you received any awards or honors in your industry?

Do you hold any relevant accreditations or certifications?

Are you a member of any relevant industry associations or organisations?

Has your company appeared in any media outlets, publications, or industry reports?

Have you participated in any significant conferences, seminars, or panels as a speaker or panelist?

Have you partnered with any notable organisations or businesses in your industry?

Can you provide any case studies that showcase the effectiveness of your services or products?

What are the main channels through which you receive referrals or word-of-mouth endorsements?

What are the typical customer reviews and ratings you receive on platforms relevant to your industry?

How do you engage with your audience on social media, and what kind of response do you receive?

About Your Ideal Client

Here we will deep dive to start creating your ideal client's persona. Think of the best client/sale you had. Was that client your ideal client? If so, use that client as your inspiration.

eg. a Physio, who specialises in Women's Health, could have the ideal client as:
A woman (she/her) in her mid-thirties who has postnatal problems after starting a family with her partner, which leads her to seek a women's health physio. She practices family law and lives in Paddington in Brisbane. She loves to travel and when they aren't dining out, they entertain friends. She tries to lead a sustainable lifestyle, but since having children she is finding that hard. Once the travel restrictions lift, she hopes to be able to take her family on their first family holiday to Vanuatu.

Who is your ideal client?

Where do they live, and what does their lifestyle and house look like?

What are their values and ethos?

What are their interests?

Do they have a particular business or work in a certain industry? How much do they earn?

What are the pain points, challenges, or aspirations of your target audience?

How do they make decisions?

What would make them choose you over a competitor?

Describe the typical customer journey from discovering your service to post-purchase.

Please share any recent testimonials / client feedback:

About Your Competitors

List 3-5 competitors in your industry and provide their website URLs.

What are the key strengths of your competitors?

What are some weaknesses or gaps in your competitors' offerings?

What marketing strategies do your competitors employ that seem effective?

How does the quality of your services compare to that of your competitors?

How do your products or services differ from those offered by your competitors?

Compared to your competitors, what are the advantages of your products or services?

What feedback have you heard from customers regarding your competitors?

Why do customers choose your services over competitors, or vice versa?

Based on your competitor analysis, in what areas do you think your business could improve?

Thank you for completing the questionnaire. Your input will be invaluable as we craft a brand strategy that captures the essence of your brand and resonates with your audience.