Your Business Strategy Business Strategy BriefΔ Your Contact DetailsFirst NameLast NameEmailWebsite URLInstagramPhone/MobileFacebookOther Social ProfileAbout Your BusinessWhat does your business do? How would you describe your services and/or products?What is your business’ mission, value and ethos?What are your goals for your business?How are you different from your competitors (Point of Difference)?Name your three closest Competitors:About Your Ideal ClientHere we will deep dive to start creating your ideal client's persona. Think of the best client/sale you had. Was that client your ideal client? If so, use that client as your inspiration. eg. a Physio, who specialises in Women's Health, could have the ideal client as:A woman (she/her) in her mid-thirties who has postnatal problems after starting a family with her partner, which leads her to seek a women's health physio. She practices family law and lives in Paddington in Brisbane. She loves to travel and when they aren't dining out, they entertain friends. She tries to lead a sustainable lifestyle, but since having children she is finding that hard. Once the travel restrictions lift, she hopes to be able to take her family on their first family holiday to Vanuatu.Who is your ideal client?Where do they live, and what does their lifestyle and house look like?What are their values and ethos?What are their interests?Do they have a particular business or work in a certain industry? How much do they earn?Who is your ideal client?Who is your ideal client?About Your BrandingWhat do you like/dislike about your current branding?Does your business have a tagline?What feeling or message do you want your design to convey to those who your brand?Do you have any additional thoughts, comments or things you really want to request regarding your brand?About Your WebsiteWhat do you like/dislike about your current website?When your ideal customer lands on your website, how do you want them to feel?When a website visitor lands on your website, what do you want them to do/achieve?What goals do you have now for your website?What goals do you have in the future for your website?Is SEO (Search Engine Optimisation) a priority for you? Yes NoWhat are your expectations for the SEO performance of your site? Do you want: Implementation of basic SEO best practice so the site is set up ready for future SEO Optimisation A one-off implementation so your site is set up right from the start? A competitive edge so your site ranks and brings in new traffic?Do you have any additional thoughts, comments or things you really want to request regarding your website and the design?Do you have something for us? Please use this file uploader.Choose File Submit Form