Your Business Strategy

Here we will deep dive to start creating your ideal client's persona. Think of the best client/sale you had. Was that client your ideal client? If so, use that client as your inspiration. 

eg. a Physio, who specialises in Women's Health, could have the ideal client as:
A woman (she/her) in her mid-thirties who has postnatal problems after starting a family with her partner, which leads her to seek a women's health physio. She practices family law and lives in Paddington in Brisbane. She loves to travel and when they aren't dining out, they entertain friends. She tries to lead a sustainable lifestyle, but since having children she is finding that hard. Once the travel restrictions lift, she hopes to be able to take her family on their first family holiday to Vanuatu.